Our Services

We help you with the technical marketing of your mass spectrometry software. We can quickly and flexibly fill gaps in your organization so you can keep your product launches on time and high quality.

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Voice of the Customer (VOC)

  • Demo your software to current and potential customers

  • Interview customers about their needs

  • Solicit feedback related to software features and possibilities

  • Summarize feedback and communicate it to the software development team

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Steering Software Development

  • Create both formal and informal communication for software development directions

  • Write Agile/Scrum “stories”

  • Run Agile/Scrum “story times”

  • Work with development team and management to create a Software Development Roadmap for products

  • Negotiate agreements with external parties to get access to technologies or products

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Commercialization

  • Train sales and applications people on software

  • Generate marketing collateral (e.g., flyers, brochures, videos, application notes, and technical overviews)

  • Contribute to website design and social media updates

  • Represent your company at conferences including presenting posters or scientific orals

  • Set up software demo stations at conferences

  • Recommend conference strategy for best demand generation with your software

  • Set up user meetings to create a dialogue with key users in a geographic area